"In the past three years, Jinjiang zipper industry has actually developed from a regional industry to a national competitive industry." On August 8, Zhou Yiyang, director of the Secretariat of Fujian zipper industry association, said that with the national strategic layout launched by Jinjiang zipper leading enterprises xunxing Co., Ltd. and Fuxing Group, Jinjiang zipper is gradually getting rid of the demand bottleneck of the regional market and there is a transition from regional brand to national brand development.

Yesterday was the first day for Fujian zipper industry association and Jinjiang Economic Development Bureau to jointly investigate the development of Jinjiang zipper industry in the past three years (2004-2006). The investigation team successively inspected Fujian xunxing zipper Technology Co., Ltd. and Fuxing Group.

Jinjiang zipper layout national market

Since 2004, Jinjiang zipper industry has experienced the key three years of the most rapid development. Within three years, Jinjiang zipper industry entered the capital market for the first time, comprehensively launched the national zipper industry layout, and created an industrial brand with high added value from the products originally belonging to auxiliary materials.

"I think it is not impossible for a Chinese zipper enterprise to achieve an output value of 2-3 billion yuan. As long as we get rid of the constraints of regional zipper demand market and directly face the competition in the national and even world zipper market, Jinjiang's zipper industry is likely to become stronger and bigger. " Shi nengkeng, chairman of xunxing Co., Ltd., said. On June 2 this year, the board of directors of xunxing Co., Ltd. passed the proposal to establish subsidiaries in Dongguan and Tianjin, Guangdong. The investment scale of the two subsidiaries is expected to be more than 100 million yuan, covering an area of 100 mu respectively. After completion, it is expected that the sales revenue of each subsidiary will increase by 300 million yuan.

"At present, the company also considers adding another subsidiary in the central and western regions, so as to further improve the layout of xunxing in the national market." Energy application pit. He believes that at present, most zipper enterprises in China are still limited to the mode of regional development, and there are very few enterprises developing across provinces, so it is difficult to form manufacturing enterprises with strong competitiveness. Especially in the face of the blockade of technology and equipment of foreign zipper enterprises, it is conceivable that the development of Chinese zipper enterprises is difficult.

When xunxing Co., Ltd. accelerated the national market layout, Fuxing Group, the second largest zipper manufacturer in Fujian, also established its first wholly-owned subsidiary in Qingdao, Shandong this year and is expected to be officially put into operation in September this year.

"Fuxing Group plans to establish new production bases in five domestic cities such as Shanghai, Beijing, Ningbo and Qingdao in the next three years. Each production base will radiate the sales area with a peripheral radius of 300 km. Shanghai may become the second place where we need to focus on setting up subsidiaries outside the province this year. " Hong Qingliang, chairman of Fuxing Group, revealed in an interview with reporters.

At present, the company is stepping up preparations for listing in Singapore, and the specific situation is expected to be officially determined by the end of this year.

Regional brands promote zipper industry

"Zipper products emphasize after-sales service and supply time management. Only by setting up factories in key sales areas, shortening supply time, ensuring first-class after-sales service and becoming a national zipper brand will it really live up to its name. " Hong Qingliang thinks.

Shi nengkeng expressed great support for Jinjiang's re evaluation of the "zipper capital of China" this year. He said: "to re evaluate the 'zipper capital of China', Jinjiang should not only focus on the domestic market, but also expand its vision to the world competitive market‘ "China's zipper capital" should not only become an example for the future development of China's zipper industry, but also serve as a new 'driving force' for China's national zipper brands to enter the international market. "

"When we introduce our products abroad, we will never forget to add the sentence 'Jinjiang is the zipper capital of China', which is the same as the word 'China Yiwu' used by merchants in Yiwu Commodity City, Zhejiang Province to promote their products to foreign customers. A good regional brand image will promote the sound development of the whole industry. " Hong Qingliang said.